The Business Behind SERIAL

As a super young, start-up publication, we’re asking a lot of people to invest their time and resources without an automatic return on that investment. Because of that, we only think it’s fair to be transparent about how we want to grow.


No matter what, we have the funding to print 100 copies of SERIAL every other week. These physical copies will initially be distributed throughout Milwaukee, WI. We will also be selling single copies and subscriptions on our website. Additionally, we will also allow readers to subscribe via traditional mail.

We obviously want to grow and we have some huge ambitions. We’d really like to bring back pulp serial fiction and we hope to see our publication on impulse buy checkout counters across the country.


SERIAL is currently funded by the Editor. Net Revenue, which we calculate as Total Sales - Printing Costs, is split 50/50 between “the business” and our contributing writers.

“The Business” expenses include investing in bigger print runs, marketing, and paying illustrators and other staff.

As our circulation grows, payments to our writers will grow in almost real time. Additionally, since we will be publishing serial fiction, we will be keeping back issues in stock, so royalties on sales of older issues will also be paid out.


We are not opposed to Advertisers helping support SERIAL. We’re not pursuing this with our inaugural issue, but we will as our circulation numbers grow.